Another Teen Magazine Bites the Dust
After printing the December 2008 issue, Hearst Corporation’s CosmoGIRL! magazine will be closing its doors for good.
Created as a Cosmopolitan spin-off for teens in 1999, CosmoGIRL! has struggled to compete with the likes of the long-running, fellow Hearst publication Seventeen magazine, which sold almost twice the number of ad pages as CosmoGIRL! this past year.
Subscribers will be absorbed by Seventeen, and will receive the remainder of their subscription from it. Seventeen also absorbed Teen People after it was canceled in 2006.
In January 2007, CosmoGIRL! Executive Editor Ann Shoket moved on to succeed Atoosa Rubenstein as editor-in-chief of Seventeen. CosmoGIRL! Editor-in-Chief Susan Schulz will be kept on Hearst staff for special projects, according to the publishing company. The rest of the CosmoGIRL! staff members will be given opportunities to interview for other positions with other Hearst publications.
In 2004, YM, which ran for 72 years, ceased publication after its December/January issue and its readers were absorbed by Teen Vogue. Elle Girl has also suffered: it was canceled exactly five years after it was first published, running from August 2001 to July 2006. Unfortunately for Editor Christina Kelly, she was the editor-in-chief of YM, Elle Girl, and Sassy Magazine when each stopped publishing.
Aside from Seventeen and Teen Vogue, teenage fashionistas-in-training still have yet another Hearst creation - Teen magazine, which has been around since 1954.
Between consumers’ desires to be environmentally friendly, their economic struggles, and the Internet, magazines and newspapers nationwide have been suffering a loss of sales. Hopefully, the death of these teen magazines will not be a trend that spreads.
October 15th, 2008 at 8:27 am
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