Designers Attempt to Survive Economy
We may be in the midst of an economic hardship, but not everyone is feeling it just yet - Burberry just reported a 13.1 percent rise in revenue. They are not the norm, however. Brands that once flourished in the realm of women’s clothing are seeing large losses. Saks, for example, just reported a $42.8 million drop.
So exactly how do retailers and designers intend on surviving this downturn? Well, creating an affordable line for a inexpensive chain store seems to be one option.
Charlotte Ronson (yes, as in Lindsay Lohan’s girlfriend Samantha Ronson. They’re sisters - twins, actually!) has a spring line debuting at JCPenney. With items ranging around $15 to $65 each, the new collection - called I Heart Ronson - features prices that are half those of Ronson’s regular collections. Grab a sneak peak at some of Charlotte’s Penney clothes at NYMag’s The Cut blog. Click on the outfit shown here to view more previews at Nylon magazine.
As the Isaac Mizrahi-Target collaboration comes to an end, Target begins a new venture with designers: Designer Collaborations, a line that will feature rotating designers. First up - Alexander McQueen. Read the full McQueen-Target story and see a piece from the upcoming collection at WWD.
November 26th, 2008 at 9:51 pm
[...] Make Donations Despite Struggling Market by Sally Andersen Retailers are trying everything to hold it together financially - sales, promos, bigger and brighter ads, giveaways, clearances, free shipping online … you [...]