DSW: Growing Daily
Affordable shoe have DSW is rising in a time when other mid-market stores are dropping.
Recent reports have proven that high-end
retailers continue to flourish regardless of the economy (i.e. the rich are still rich), and discount brands are doing well; but, those that fall in the middle have been cutting corporate jobs, closing stores, and seeing sale decreases.
Whatever DSW is doing seems to be working, though. Easily classified as one of these middle ground retail stores that is above Wal-Mart, but below Saks Fifth Avenue, DSW is undergoing rapid growth.
In 2007, 37 new stores were opened; 30 is the nearly fulfilled goal for 2008. Plus, the company was undergoing all of this growth without even targeting customers online … until now.
DSW just opened their first online venture - DSW.com - featuring hundreds of sandals, great sales and clearances, easy trend viewing, and a worthwhile reward program (also available in store).



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