Freshly Baked: Johnny Cupcakes Gives Cult Following a New Boutique
What do you get when you mix one 
part badass, twenty-something man with one part sarcastic, cupcake-loving boy?
Johnny Cupcakes, of course!
John “Johnny Cupcakes” Earle, the 25-year-old creative, business mind behind this clothing venture, can tell you flat out what makes his kookiness successful:
“I started this as a joke, from the trunk of my beat up 89′ Toyota Camry.” Mr. Cupcakes says on his Web site. “A college drop out — drug and alcohol-free lifestyle — turned down a lot of investors — Took countless risks — kept my shirts out of heaps of chain stores.”
I say it’s all about persistence and a gimmick - the gift cards come in ovens, the gift boxes are bakery-style boxes, the Web site is oven-themed, and new designs are labeled “freshly bakes.”
And now his tenacity, wit, perseverance, and self-belief is paying off. Johnny Cupcakes is opening a Melrose Avenue (Los Angeles) boutique next month, where he will sell his cult cupcake tee shirts and accessories.
So … let me get this straight: He’s my age, successful, cute, funny, smart, AND he doesn’t drink or do drugs? Is he single? Sign me up!
Those who don’t live in or near L.A., nor Boston where Johnny originated his calorie-free cupcake business, can buy and browse Johnny’s numerous designs - including a cupcake and crossbones, a boy writing “Johnny Cupcakes” graffiti with icing, ovens spewing cupcakes - online.
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