Payless Goes Green and Snags Christian Siriano
Payless Shoes seems to have decided that, while expensive stores are dying out, they are going to have a new market of shoe shoppers looking to save a dollar without sacrificing style. Having that realization, the store has decided to jump on the bandwagons of two popular retail trends: being green, and collaborating with top designers.
Be Green. Back in October, Payless started production of their first environmentally friendly line. Due out early 2009, the shoes will blend current trends in style with sustainable fabrics such as organic cotton, hemp, recycled soles, and more. Summer Rayne Oakes, Discovery Network’s Planet Green fashion and beauty expert and author of Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion & Beauty, will serve as the footwear brand’s eco consultant. With hope, the shoes will be cheaper and cuter than Natalie Portman’s Te Casan designs.
Collaborate with Big Names. Christian Siriano, a.k.a. Project Runway’s season four winner, signed a deal this week with Payless to create a line of shoes and handbags exclusively for the affordable store. The new collection will be unveiled at Siriano’s runway show at New York Fashion Week in February. The designs will be available in fall 2009, with an estimated price range of $25 to $45.
While you await the arrival of the new green and Siriano lines, take advantage of Payless’s BOGO (buy one, get one 50% off) event, which is happening now. Current collections in Payless stores include designer collaborations with Lela Rose, Patricia Field, Alice + Olivia, and Abaete. The store also carries Airwalk, Champion, American Eagle, and Dexter.
December 10th, 2008 at 10:12 am
[...] here’s some SUPER exciting news about Christian Siriano and Payless working together.. When/Where.. I’m there!! Did You Enjoy this Post? Subscribe to Bargain [...]
December 10th, 2008 at 10:12 am
This makes me really excited.. I love him..